Hey buddy your coffee is on your roof!

Confrontational Marketing — Building Brand Awareness in a Saturated Market, originally uploaded by Thomas Hawk.

When I got close enough to speak to him I told him that his coffee was on his roof. He looked at me and said, “I know, Happy Holiday’s from Starbucks!” At first I didn’t get it, it didn’t sink in, so I told him again, your coffee it’s on your roof and again he looked me square in they eye and said, “yes, yes, I know, Happy Holidays from Starbucks.” It was at this point that I realized that the coffee cup was permanently affixed to his roof and that he was an advertisment in disguise. [via]

Now I wonder… what type of advertisement would benefit from a carseat being left on the roof of your Excursion [because I've seen it happen]?

I’m a bit skeptical that the man driving the vehicle is actually a paid Starbucks employee. The individual is most likely an attention whore. Marketing like the image above would most likely clash with Starbucks branding. Inspiration for the stunt? Follow that red cup. I think so.