GLBT’s drive VW’s and BMW’s?
Has anyone ever heard of the Gay Lesbian Bisexual and Transgender (GLBT) demographic?
It’s a little-known fact, but US gay, lesbian, bisexual and transgender consumers buy cars. What’s more, they show a penchant for the luxury end of the market and are “significantly more interested in hybrid electric vehicles than their non-gay counterparts”. [...] Harris reckons this demographic – abbreviated to GLBT – represents more than $600bn in buying clout and as a consequence has become a significant target for US automotive manufacturers. Harris declares: “Nearly three-quarters (72%) of GLBT consumers indicate they are more likely to consider purchasing a vehicle from a manufacturer that has specifically targeted automotive advertising to the GLBT community.”Apparently, Volkswagen, Subaru, Volvo and BMW are seen as the firms that “extend the greatest outreach to the GLBT community through their marketing communications”.
It’s all about the advertising right? So would it be safe to assume that Redneck Hicks from the Boonies with Cowboy Hats (RHBCH’s) prefer beat-up Ford F-150′s? Buh dum shhh.
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